The first big step was to rejuvenate all communication, which was completely redesigned to highlight the unique characteristics of the brand: its pioneering spirit and pop culture appeal. Everything – iconography, product families, institutional communication - was completely redesigned in great detail.

In 2015, Nissin Miojo celebrates 50 years in Brazil. A story marked by innovative thinking and the desire to bring a product to life that is capable of changing the eating habits of many people.

To celebrate the occasion, this incredible story was told in a series of posters, from the founding of the brand until its arrival in Brazil. Each poster represents a specific moment, with its own icons and visual elements.