In the country of soccer the main media employed to reach the male audience is broadcast TV – during soccer games – which is as effective as it is expensive.We have only two male magazines for AB social classes, where the competition works aggressively.

Newspaper is mostly male with a higher affinity index, but the idea must be different enough to attract the target’s attention.

The results were excellent. According to Nielsen, figures increased value in 17% and volume in 13%.