This campaign was to publicise Dokdo through the cooperation of both users and enterprises, banking on the idea that anyone can post a personal ad on Facebook. In particular, when Dokdo ad was posted on the display of New York Time Square, many Koreans were filled with pride, and they participated, voluntarily, in fund-raising so that Dokdo ad might be posted in the world’s media. The focus of this campaign is to change the recognition on Dokdo by ads, through the cooperation of Koreans, on Facebook, world’s biggest SNS used by 483 million people a day which reflects Koreans wish on Dokdo ads.In particular, half the cost of the advertising is paid by the participants and the rest was supported by the enterprise for this ad, and thereby attracting the direct participation of enterprises with small amount. Above all, this contributed to emphasizing the role of enterprise with social responsibility,

During campaign, the website was visited by 34,911, and 17,167 of them, which accounts for 49.2%, participated in the campaign and helped to attain the outcome of the Facebook ad being exposed to 50 million people in a total of 135 countries in the world, 57% in the nations of the world.In particular, olleh wi-fi “experience Dokdo” (offline) aligned with the campaign was exposed in portals and entered the headlines in media on the National Liberation Day, and therefore achieving great success in creating sensation, such as over 60 times RT on twitter and being exposed over 200,000 times etc.