In an industry of false promises – create something real, honest and linked to beauty.

The Nivea Vitality Project – challenge four women to volunteer overseas in Thailand and South Africa and experience the “beauty of making a difference”. Tell their stories and allow consumers to interact and share their experiences through multiple communication channels. Completely devised, created and executed by the media agency.

Nivea Vital secured and has maintained the number 2 position in market (overtaking established players Olay and Garnier).

The Nivea Vitality project has also created a strong platform for the brand to grow from and we are now planning the next efforts for the program in 2007.

URL: www.newidea.com.au/niveavitalityproject