Cannes Lions

NKL

SPRINGER & JACOBY WERBUNG, Hamburg / NORDWESTDEUTSCHE KLASSENLOTTERIE / 2004

Film
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The screen at first remains black. Following the narrator's voice describing a situation of exaggerated wealth, the cinemagoer suddenly awakes from the darkness along with the protagonist. The question, "And what do you dream of?" makes clear: Dreams come true with the North German Class Lottery - because it makes millionaires.

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