Cannes Lions

SWIN DAIKYO SWIMMING SCHOOL

I&S BBDO, Tokyo / OMIYA KYOIKU CENTER / 2015

MP3 Original Language
MP3 Original Language
MP3 Original Language

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An important factor in swimming, according to the Swin Daikyo Swimming School, is the pause for breath.

We conveyed this stance with examples of words that change their meaning just by changing the position of where the speaker pauses to take a breath.

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1 Cannes Lions Award
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