Cannes Lions

NO COMPROMISE

HEINEKEN INTERNATIONAL, Amsterdam / HEINEKEN / 2018

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

This film follows Formula 1® driver Nico Rosberg on and around the racetrack. We see him focused and determined, accepting only exceptional performances from his team and from himself.

It is clear that the success that Nico has achieved is due largely to the fact that he makes no compromises.

His rigorous approach is steadfast even off the racetrack, going so far as to refuse to drink when he is driving, even when celebrating with his team after a big race. If Nico Rosberg is driving, even one beer is one too many.

Showcasing one of Formula 1’s most high-profile racing professionals demonstrating his inspiring philosophy, the film encourages people to only get behind the wheel with zero alcohol and not to surrender to the pressure of their peers.

Similar Campaigns

12 items

Heineken, The Trailblazers

MPC, London

Heineken, The Trailblazers

2017, HEINEKEN

(opens in a new tab)