Cannes Lions

PAMPERO RUM

LEO BURNETT ITALY, Milan / DIAGEO / 2009

Film
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It’s the story of a motorbike-rider that at a crossroad chooses the hardest/less beaten/dirt track/back way/road less travelled by instead of the easiest path.Here starts an exploration of South America together with a friend, at times insidious; a road trip during which they have to overcome difficulties and hazards, have the chance to make unexpected encounters, share their experiences, or choose to stop. An eye-opening trip for the main character that realises what it means to really feel alive.The voice over will be a text by Neruda.Claim: Pampero Escribe tu historia

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