Eurobest
CHANGE, Paris / SEA SHEPHERD / 2021
Awards:
Overview
Entries
Credits
Background
Over 20 million kilometers of fishing nets are set in the ocean each and every day, asphyxiating all marine life and putting our ocean at risk of dying. And if the ocean dies, we die.
Idea
To prevent this fate from happening, we decided to take action and remove fishing nets with the help of the general public, using a one-of-a-kind system which converts their donations into its equivalent in fishing nets to be removed from the ocean.
Strategy
The ocean and its marine life are our main source of oxygen as well as food. Rather than respecting them, we are draining the ocean from fish and destroying marine life out of greed. A dreadful behavior which will ultimately lead to humankind’s end should the ocean die.
Execution
We created an online digital platform that tracks and monitors the location of fishing nets in the ocean, informs the public on the impact of fishing nets and overfishing on the ocean, and enables them to help remove them using a one-of-a-kind system which converts their donations into its equivalent in fishing nets to be removed from the ocean.
Outcome
220 000m of fishing nets removed.
5000 animals saved.
120 million global impressions.
0 media budget.
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