Cannes Lions
FRED & FARID, New York / NEW YORK SOCIETY FOR ETHICAL CULTURE / 2017
Awards:
Overview
Entries
Credits
Description
The project gathered more than 50 artists, including Cypha, buttsup, Rex chouk, Julien Calot, Denton, savior elmundo, Thomas Raillard , sr.lasso , brolga , hektad, dizmology...
The targets have been replaced & painted over w/ artistic interpretations that turn the menacing black targets into beautiful, colorful, & optimistic art. We turn a canvas for violence into a canvas for hope. We hack a symbol of violence w/ the power of art.
Rather than a long exposé, we wanted to reach people’s emotions.
Execution
January 25th : Press conference at the New York Society for Ethical Culture and Launch of the Website
February 2nd: Street art on a famous wall in Lower east side, The initiative No More Black Targets, has taken up residence in the passageway between Houston Street and First Street.
February 19th : Exhibition at the Richard Taittinger Gallery
Outcome
The project gathered more than 50 artists
42 PR Coverages including Daily Mail
Online readership : 952M
Estimated coverage views : 1,85M
Social Share : 72,4K
More than 7m views on uproxx