Cannes Lions

No More Black Targets

FRED & FARID, New York / NEW YORK SOCIETY FOR ETHICAL CULTURE / 2017

Awards:

1 Silver Cannes Lions
1 Shortlisted Cannes Lions
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Overview

Entries

Credits

OVERVIEW

Description

The project gathered more than 50 artists, including Cypha, buttsup, Rex chouk, Julien Calot, Denton, savior elmundo, Thomas Raillard , sr.lasso , brolga , hektad, dizmology...

The targets have been replaced & painted over w/ artistic interpretations that turn the menacing black targets into beautiful, colorful, & optimistic art. We turn a canvas for violence into a canvas for hope. We hack a symbol of violence w/ the power of art.

Rather than a long exposé, we wanted to reach people’s emotions.

Execution

January 25th : Press conference at the New York Society for Ethical Culture and Launch of the Website

February 2nd: Street art on a famous wall in Lower east side, The initiative No More Black Targets, has taken up residence in the passageway between Houston Street and First Street.

February 19th : Exhibition at the Richard Taittinger Gallery

Outcome

The project gathered more than 50 artists

42 PR Coverages including Daily Mail

Online readership : 952M

Estimated coverage views : 1,85M

Social Share : 72,4K

More than 7m views on uproxx

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2 Eurobest Awards
No More Black Targets

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No More Black Targets

2017, NEW YORK SOCIETY FOR ETHICAL CULTURE

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