For the Bolia 2016 Brandbook we wanted to elevate the aesthetics of a stayed and conservative industry to a cutting edge lifestyle level.

Incorporating high end fashion photography, art and contemporary design to create an in store and give away piece that broke all the norms of the competition.

Visually indulgent and free from commercial clutter the brandbook stands as an interior design piece in it's own right.

Every page was designed to stimulate the senses with a new expression, exploring closeups, textures, venues and people in the most visually interesting way.

The Bolia Brandbook 2015 is a book created for press-purposes to showcase the finest aesthetics of the Bolia products.

This is by all means a coffee-book printed on the finest materials and showcases not only the products but the entire Bolia lifestyle.

It is aesthetics, design and fashion – a combination rarely found in the furniture industry. The creative team behind the book consists of only the most esteemed experts in each of the their respective fields; Among others are renowned interior stylist Pernille Vest and London based photographer David Hughes.

The brand book was part of a large revitalization of the brand and help create a massive change in brand perception across the countries where the brand i present.

According to Brand Asset Valuator there was a significant positive development of all four pillars in the BAV framework improving by as much as index:

• Denmark: 153

• Germany: 328

• Norway: 205

• Sweden: 127

Furthermore econometric analysis performed by "The Effectiveness Partnership" showed that the initiative achieved the highest ROI of any individual initiative undertaken by the brand with an ROI of 1:7 - effectively paying back 7 times the investment made.

Furthermore the brand book created a lot of press for Bolia.com and was fearture prominently across; bloggers. Instagrammers and traditional lifestyle magazines across the Nordic.