We developed an iPhone app that introduced the target audience to Bolias wide range of products and gave them the opportunity to use the camera functionality of the iPhone to put these products into their own homes and see how they would look with the rest of their interior.Furthermore the target audience were able to share their new furniture choice with friends using different social media platforms and receive tips and advice concerning their choice.As extra features an inspirational section was developed and the application pulled in Bolias blog posts and pictures of the most interesting trends and ideas within design and interior decorating.The app was launched with banner ads showcasing the functionality of the application, in-app advertising on applications that the target audience was already using, POS materials in the stores, a blogger out-reach program and a more traditional PR campaign targeting the industry press.

The app jumped into the top 3 of the most popular apps in Denmark and has received great reviews, an average of a five star rating and have been downloaded more than 10.000 times.It received priceless coverage from bloggers and was picked up by the industry press in Denmark receiving great reviews and helping Bolia to be mentioned in newspapers and business books as one of the most innovative retailers on the Danish market.Bolias sale of sofas went op by 18% as a result of this campaign and the sales index have remained high even after the campaign.