For Valentine’s Day 2017, Hallmark aimed to celebrate the unique love stories of real couples of all walks of life in their TV advertising with a hope to inspire others to reflect on their own special relationships. Hallmark’s “No Ordinary Card” campaign for Valentine’s Day shares glimpses of real-life love stories, featuring clips of a range of diverse, loving relationships, with a voiceover from a man describing his love for his wife of 78 years. The film shows old couples, young couples, a couple in which one person has a disability, and more.