Cannes Lions
MARCEL, Paris / GO SPORT / 2017
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BLOOD, SWEAT, TEARS AND GLORY.
A young runner gets out of his house. He seems to be a beginner. Suddenly, as on a theater stage, a spotlight appears on the ground at 1 meter of the young man! The light is a metaphor for the success and the celebrity. The runner spontaneously wants to enter the light, but the light moves forward too! A pursuit race engages between the light and the young man.
Throughout the movie, the light is going to play with the runner to make him run faster and urge him to surpass himself. Due to his efforts, the runner progresses: his clothes change and become more and more technical. At the end of this mad run, our runner makes a final acceleration and finally catch-up the light ! The young man enters the light and we discover that he has just crossed triumphantly the finishing line of a race.
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