Cannes Lions
FRAMESTORE, London / EON PRODUCTIONS / 2022
Overview
Entries
Credits
Execution
The brief was to create a sequence with a retro style that wasn’t driven entirely by CGI. The creative needed to include a homage to visual motifs featured in past Bond films.
Working alongside the Director, the team curated a complex VFX led solution; The visuals and colour palette change dramatically during the titles – signifying the passage of time, and alluding to what’s to come in the film. Drawing on a team of 59 artists they delivered a mixture of CG elements, 2D assets, DMPs, effects and live action plates.
Each segment presented unique challenges whether creating realistic effects in sand, water and smoke, or animating a silhouette to move with Daniel Craig’s signature manner.
The finished title sequence features a total of 5373 frames, the content of which consists of nearly 50 separate CG and 2D assets and took over 2.5 million hours of CPU rendering time.
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