In this commercial for No7 make up, Olympic fencer Monika Aksamit provides a spectacular show of power and precision to defeat her opponent. The battle is interwoven with footage of Monika Aksamit both mentally and physically preparing for the duel - like she does before every fight - by practising her moves and applying her make up, even though she knows her face will never be seen under her fencing gear. The ad ends in dramatic style with Monika defeating her opponent and then walking off with her back turned to us. We never actually see her face, and we’re left only with an impressive display of what comes from being ready on the inside.