An immersive, action-stunt drive through that mimics that same bait and switch the film employs (seems like a nice suburban dad/community until the bad guys emerge). We took advantage of Universal Studios theme park being closed to the general public during Covid to get free access to immersive set design in order to put fans in the middle of the action and engage press and influencers in a new and fun way.

Press and influencers were invited to the Universal backlot, ostensibly for a screening of the film, but on their way they were confronted with the scenario directly in front of them. A three-act narrative with choreographed stunts (with the stunt team behind the movie) was developed to mirror the story of the film. Everything from the invitations to the characters were presented within the Nobody fiction.