The best tech initiatives come from solving consumer needs before they’re asked. Tech-savvy travelers manage most aspects of their life and travel from their smartphone and no longer want to keep track of or fumble with keycards. We’ve eliminated this pain point. SPG Keyless entry enables guests to bypass the front desk and unlock their stay, all from their smartphone. By streamlining the check-in experience, guests can save time and concentrate on their itinerary.

The SPG app opens doors in new ways – literally. The app takes a mundane act and makes a delightful experience. This mobile experience combines technology and a deep understanding of travelers wants and needs in an innovative and forward thinking way.

SPG Keyless employs a similar process as a card key but instead of sending the key code to the encoder at the front desk, the key code is sent on a security backbone to the guest’s smartphone. From there, the phone application can open and send the keycard by Bluetooth to the lock, which opens the door.

After booking a room through Starwood, SPG members are invited to opt into SPG Keyless and register their phone via the SPG App. Approximately 24 hours before arrival, the guest receives their room number and Bluetooth key delivered in-app.

SPG keyless is just the initial step to opening myriad new services via mobile, allowing your smartphone and SPG App to be the remote control for the guest’s individual Starwood experience. Apple Watch integration, multiple key assignment, room service, requests and meeting planning apps are on our list of future mobile innovations.

To date, SPG Keyless has rolled out to 119 hotels and unlocks over 30,000 doors in 150 Aloft, Element, and W hotels around the world. More than 130,000 SPG Members across 130 countries have registered for SPG Keyless. With every new hotel added comes new opportunities and new platforms such as integration with Apple Watch, which adds a new level of enhancement for SPG guests.