Find a way to reach new customers like architects and managers of building supplies stores, communicate the brand objectives and display the new collection of sound proof windows.

We adapted the highly successful WERU print campaign in a way that reminds potential business partners of the benefits of WERU sound proof windows throughout the whole year. A calendar in the perfect size to look like a real additional window in their offices. Twelve entertaining themes, one for each month, demonstrate the effect of our sound proof windows and display the new collection at the same time.

The majority of all addressees responded to this mailing. The feedback was without exception extremely positive and led to a number of new business contacts. Also existing customer ties were strengthened and which surely added to last year’s significant increase in order volume.