Challenge: To create a special online format which dramatises the benefit of sound-proofed windows.

Objectives: To position the window manufacturer WERU (already a well known brand and one of Germany´s leading window makers) as a manufacturer of sound proofed windows. The target group are mostly house owners, so the pop-up was placed on sites like www.immoquick.de where one can buy, sell, rent or let real estate.  Solution: One of the most frequently used buttons in the Internet, especially on pop-ups is 'Close window'. This command is given a whole new context when advertising sound-proofed windows, the effect being that after the button is pressed, the noise immediately subsides.

Result: The online campaign led to a staggering increase in visits to WERU´s homepage (plus 20%).