Cannes Lions

NOKIA

Y&R PHILIPPINES, Manila / NOKIA / 2011

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Overview

Entries

Credits

OVERVIEW

Execution

The agency worked with programmers to create a taxi meter app that can work in other countries as well. It also has a provision to automatically report cheating taxis drivers to government.

Outcome

The NOKIA taxi meter app has sparked so much interest that the country's Land Transportation Office is now in the process of giving the app its official endorsement. Traffic is expected to spike in NOKIA 's app store.

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