Cannes Lions
Y&R PHILIPPINES, Manila / NOKIA / 2011
Overview
Entries
Credits
Execution
The agency worked with programmers to create a taxi meter app that can work in other countries as well. It also has a provision to automatically report cheating taxis drivers to government.
Outcome
The NOKIA taxi meter app has sparked so much interest that the country's Land Transportation Office is now in the process of giving the app its official endorsement. Traffic is expected to spike in NOKIA 's app store.
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