NOKIA 5700 TRAX MACHINE: CREATE YOUR OWN UNIQUE MUSIC EXPERIENCEWe collaboratively introduced music for the first time to its 700,000 registered users, through the Nokia 5700 Trax Machine, a virtual music player. Users experienced different genres of music through 8 specially created Nokia theme rooms. Open access to the rooms allowed users to chill out, interact, create, share and enjoy the cool tunes in each room. Additionally, the DJ XXXtreme Maze Challenge provided users with an interactive opportunity to test and brag about their music knowledge, get free downloads, compete and win the Trax machine and the phone itself. The Trax Machine was branded in the Nokia 5700 colours, and it was a first, in the Habbo environment, and in the world.

ENTERTAINMENT, ENGAGEMENT, EXPRESSIONSuccessful engagement and delivery on key KPIs:80% capacity in 30 minutes of opening, two reached 100% everydayA 4-week download inventory exhausted in 2 daysContest entries over-delivered 600% Positive, strong word of mouth: “That's a wicked TRAX! I want one”