It established that from a Nokia 6600 you can have image and good quality audio that is like the one you have on TV and as a plus, the possibility to manage a video. The image of the brand and its association with the best moments and events are strengthened.

The zapping levels were lower (this ensured the impact of Nokia during the transmission). The action had a big impression on the audience and reached very good levels of word-of-mouth. The main Nokia office in Finland asked that this action was implemented in Europe as well.