Cannes Lions
WUNDERMAN, Boulogne-Billancourt / NOKIA / 2012
Overview
Entries
Credits
Execution
Leverage on Nokia brand promise (‘The Amazing Everyday’) to bring Nokia & Orange's common entertainment promise to life.
Nokia & Orange Cineday are going to upgrade your cinema experience !
Outcome
1.2m views within 3 weeks.Twitter Trend Tropic France on launch day.3rd most viewed video on YouTube France in launch weekAnd millions of people reached since through PR & earned media (Facebook shares & impressions, blogs, press & TV)
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