Technically it's very difficult to shoot at 5000 frames per second, and shooting incredibly fast, violent explosions is harder still. But what it reveals is a hidden world that we never get to see, a graceful ballet of sparkling beauty that's impossible not to watch.

The 6265i viral campaign capitalized on a strong interest in the phone and rumours of it's launch in the Canadian market. The viral clip was quickly picked up and circulated on message boards and forums dedicated to cell phones, as well as online media sites featuring advertising and viral content, all adding to the awareness of the phone's imminent launch and extensive multimedia features. The launch of the phone far exceeded both Nokia's and the carrier's expectation leading to immediate sellouts of the handsets across the country. Nokia Canada Marketing Manager Carlos Zamorano, who oversaw the project, called it "the most successful launch campaign I have ever worked on".