Vimeo challenged its creative community to win $5,000 and two Nokia N8 devices by submitting a video pitching their film making ideas.

An editorial and advertising partnership with Vice took the Nokia Shorts challenge to a community of 8.5 million users. By the time Empire magazine started promoting Nokia shorts, we had 1,000 entries pouring in.

The 8 finalists’ films were shown to a packed auditorium full of influential journalists at a Nokia Shorts Weekender at the International Edinburgh Film Festival. Mobile film-making seminars and creative workshops ran alongside the final. The films were viewed by 3.3 million consumers on Vimeo alone.

Within 48 hours of announcing the winner, we had generated 5,200 posts and coverage on the BBC, France 24 and ABC News.

Nokia shorts appeared in the Top10 most shared videos on Facebook and the Top10 most watched brand videos on YouTube in 2011.

At a time when positive sentiment for Nokia could hardly reach 50%, Nokia Shorts delivered a staggering 98%.Global media coverage changed from ‘burning platforms’ to: “Not often is Nokia in the press for the right reasons, this is one of them” - Wall Street Journal “A beautiful short film shot on a Nokia smartphone”- New York TimesWe generate 2.1 million of earned coverage – 8 times the size of our investment Most importantly we helped truly creative minds shine and in return they helped us change the Nokia conversation at a time when it was needed the most