Cannes Lions
TURNER BROADCASTING SALES SOUTHEAST ASIA, Singapore / NOKIA / 2004
Awards:
Overview
Entries
Credits
Execution
Breaking News Alerts offered near real-time SMS messages whenever key events broke. Each SMS message would feature a headline and a summary of the breaking news. One could tailor the extent of these excerpts based on their interests. Question of the Day was essentially a daily poll where a topical question would be posed. Both questions and results would then be aired on CNN’s morning news segment and to subscribers via their mobile phones.
Outcome
37% awareness of Nokia's sponsorship of Question of the Day among CNN viewers, 76% awareness of CNN Mobile, and 92% agree Nokia is a leader in mobile communications. The CNN Question Of The Day poll generates an average of 500 votes each time.
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