Objective: Create a Pan-European new media event for young adults that enforces Nokia’s brand promise.Campaign:Nokia 20Lives is a 25 day groundbreaking new media event that enables participants to live a day in the lives of 20 fictional inter-connected characters. Receiving their text messages, meeting friends and enemies, and making crucial choices - with subsequent results of success, failure, deceit and sex. All experienced in more than three interactive hours of first person, full-screen online video. An innovative, interwoven intrigue where “Connecting People” is made tangible and engaging.