The Your Talent for Nokia Nseries campaign was launched as an online design contest for Nokia N76 Multimedia Computer. Users participated in the contest by designing their own covers for the device by using special design templates and uploading their designs to the campaign microsite. The campaign also incorporated viral elements through the use of downloadable assets (banners, wallpapers) which were distributed to participants to promote their designs. Results were amazing: over 14 000 unique designs were submitted, and the campaign attracted widespread fan following in various blogs, forums and online/offline magazines.