As a part of marketing the game, we set up a war between two of the largest gamer sites in the world. When visitors enter one of the sites they see a hand grenade that comes rolling across the screen. A small text says that the grenade is thrown from the rival site and that the smart thing would be to throw it back before it explodes. The site whose audience has been the most active and thrown back the highest number of grenades wins the war. The campaign was a success due to the fact that gamers on the web have strong feelings for their favourite sites. Strong enough to go to war!