Cannes Lions
NOMIS SOCCER BOOTS
JOHANNES LEONARDO, New York / NOMIS / 2008
Awards:
1 Shortlisted Cannes Lions
1 of 0 items
Overview
Entries
Credits
OVERVIEW
Description
We launched the Right Boot Store, a store that traveled the world, each time giving away 2008 boots. Not pairs. Just one. The right one. People could take it home for free and test it against the boot they’re currently wearing, on their left foot.
Execution
The store debuted in Berlin across from the Adidas Original Store. Street art, poster, radio ads and PR spread the word.
Similar Campaigns
7 items
