Pepsi is not an official sponsor of the World Cup, which makes the challenge of getting noticed during this time even tougher. They needed a multidimensional idea that would help them to break out of the clutter, get noticed and be part of the conversation.

Using Rio as a soundboard, a football fan gets help from six of football’s greatest heroes and iconic pop star Janelle Monae to recreate David Bowie’s classic song “Heroes.” When viewed online, users were given the opportunity to interact with the film by discovering 11 new paths through the streets of Rio. The immersive experience uses multi-layered video to bring the city of Rio to life in a unique way for each user allowing them to create their very own “Moment of Now.”

Since the film premiered online on April 2nd, "Now Is What You Make Of It" has garnered over 1 million views with average time spent at 5:15 and an average retention rate of 262.86% (average viewing is over 2.5 times). Overall user-engagement is 82% and sharing conversion is 3.34%.