Cannes Lions

NON-GOVERNMENTAL ORGANISATION

PUBLICIS COMMUNICATIONS, Gurgaon / IN GANDHI'S SHOES / 2009

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Overview

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Credits

OVERVIEW

Description

Demonstrate that Gandhi's message is still relevant in today's times.

Execution

The most famous caricature of Gandhi looks like a question mark. It was easy from then on.

We wanted to turn that symbol into an answer.

We looked for the most burning questions that we face today in the 21st century and then looked for Gandhi's answers. And we found that they are still relevant.

Outcome

These posters are part of an exhibition that the client holds in schools and colleges, and we found that the youth looked at Gandhi from a new perspective. It was also a part of a bigger campaign that was designed to Let Gandhi Talk.

Students are looking again at Gandhi's messages and are finding that they are still relevant.

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