Cannes Lions

NON-PROFIT ORGANISATION

CP INTERACTIVE PROXIMITY, Madrid / AMNISTMIA INTERNACIONAL / 2003

Presentation Image

Overview

Entries

Credits

Overview

Description

CONCEPT:War can destroy everything. Even the files in your computer. We used this idea to construct a virus attack for Amnesty International. It used easily identifiable Windows folders to recreate the future of an Iraq at War.A simple idea and a code that is easy to recognise. Despite the saturation of war images in the media, this viral attack succeeded in multiplying its impact.

Similar Campaigns

6 items

Shortlisted Cannes Lions
The Most Expensive Objects

OGILVY MADRID, Madrid

The Most Expensive Objects

2017, GENERAL TRAFFIC ADMINISTRATION - DGT

(opens in a new tab)