Music is a huge part of every TELUS campaign. But this time, we wanted music to play an even bigger role. So we picked a song from the biggest band in history. The Beatles. Asking our client to foot the bill was risky. But the bigger risk was re-recording it. Who do you get to cover a band with over 100 million records sold? An unsigned band with over 100 million YouTube hits: Canada’s own Walk off the Earth.