In 2015, municipal elections are held throughout Paraguay, but cities are almost inaccessible to people with physical disabilities.

To establish the issue, we gave visibility to nonexistent works in situ through guerrilla marketing actions that denounced the lack of appropriate infrastructure.

The action consisted on pasting stickers in places where ramps should exist. The action was taken up and amplified by the media. Citizens responded proactively transforming these fictional ramps into reality. Laws were declared to promote inclusive vote.

On November 24, 2014, before dawn, we placed stickers on sidewalks simulating ramps that did not exist in 300 key points of Asuncion, the capital and most populous city of Paraguay.

We informed the media of this situation and major newscasts and reporters covered the story.

In social networks, the campaign went viral and photos of the stickers were shared and commented, spontaneously. Citizens joined the action and began to point out these nonexistent ramps through Facebook, Twitter, and Instagram, amongst others.

On November 25, the news came around again in the media, in the hands of Don Máximo, an 89 years old citizen, who joined the initiative and built a ramp outside of his home to help a boy that lived nearby.

On November 26, the media continued to cover the news as ramps continue to appear.

Citizens responded proactively transforming these fictional ramps into reality.

Laws were declared to promote inclusive vote.

• Donations: 124 constructed ramps

• Contributors Twitter: 1088 / Followers per contributors: 2266

• Twitter Reach: 2.465.071

• Twitter Result: Trending Topic (We estimate that there are 400,000 users in Twitter in Paraguay, so the message got on average 6 times per user)

• Free publicity: 400.000 USD

• Governmental Result: The campaign was declared national interest

• Total Overall impressions: 33.779.410

• Article counts: 80 (TV, Radio, Press).