Cannes Lions

Nonsense vs. best help

THJNK, Hamburg / HAGEBAUMARKT / 2017

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Overview

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OVERVIEW

Description

With its slogan ”Here’s a helping hand,” hagebaumarkt stands for end-to-end support in every DIY situation. In 2017, we aim to bring this support to life with an integrated approach and showcase it for all our customers.

Our solution is a promise to our customers: hagebaumarkt’s “best help” becomes the core argument for our DIY market. After all, there are often a number of ways to tackle problems. But the only real way to actually solve the problem is by getting the best help.

Our films are the focus of the campaign. They demonstrate in an appealing way what bizarre solutions our customers might hit on before ultimately taking advantage of the best help from hagebaumarkt.

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