Cannes Lions
THJNK, Hamburg / HAGEBAUMARKT / 2016
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Description
A POS commercial showing Germany’s do-it-yourselfers that help from hagebaumarkt is only ever an arm’s length away.
A one-of-a-kind POS mechanism that connects hagebaumarkt with its customers’ day-to-day DIY problems. Help is provided right there at hagebaumarkt and is always showcased in a very humorous way. With this POS commercial, hagebaumarkt advertises not only its woodcutting service but also its very own brand values: closeness to customers and readiness to help.
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