Cannes Lions

NORTON INTERNET SECURITY

EFFECTS, Milan / SYMANTEC / 2003

Awards:

4 Shortlisted Cannes Lions
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Description

Animated email campaign aimed to highlight in a funny and not stressing way the risks of Internet such as hackers, virus, etc. Since the normal Internet usage is not seen as risky, Effects created an email ad with a little girl asking for interaction (she is singing "click me"). When the user clicks the girl she snooze spitting viruses all over the screen and a "super" says that even a simple mail can carry hidden threats. Objectives: to show the hidden risks of hackers and viruses to average Internet users, drive prospect clients to the ecommerce client's site Target group: average internet users

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