Cannes Lions
ALIEN-EYE, Tokyo / SYMANTEC / 2008
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The brand was losing market share in Japan to new competitors who used catchy campaigns and aggressive pricing strategies. Furthermore, customers didn't understand the complex security situation facing them and their computers. The goal was to reverse this trend and get the target audience - the home computer user - to see the need for advanced protection by finding a completely new and unique way of communicating the brand's strengths and underlying product benefits and, most importantly, educating consumers about the tangible threats facing them.
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