Cannes Lions

NORWEGIAN COUNCIL FOR ROAD SAFETY

SMFB, Oslo / TRYGG TRAFIKK / 2009

Awards:

2 Shortlisted Cannes Lions
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Trygg Trafikk is the name for the Norwegian Council for Road Safety.Using your mobile while driving might be the last thing you do. It steals your focus, which in turn leads to fatal accidents. The phone conversations we have while driving are in most cases quite pointless and of no great importance. The consequence of this can be that our last words before leaving this life will not be as memorable and magnificent as we might have hoped for.Some names and actors have been changed in the translated spots, for better understanding and character nuances.

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