Cannes Lions

ROAD SAFETY CAMPAIGN

SMFB, Oslo / TRYGG TRAFIKK / 2008

Awards:

1 Shortlisted Cannes Lions

Overview

Entries

Credits

Overview

Description

Life passing before somebody's eyes is something we've all seen on film, and some of us may even have experienced it ourselves. This ad, however, brings the phenomena to radio, and sound only. We share the experience with a woman about to die in a car crash.Note: car horns sounding is the typical sound of the celebration of college graduation in Norway.Trygg Trafikk is the name of the Norwegian Council for Road Safety.

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