Cannes Lions
McCANN, Oslo / STATOIL ASA / 2006
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We see a young man on his first day at work. He think it’s odd that both his boss as well as all his new colleagues wear helmets. He gets his own brand new, not fitted helmet.On his way home he discovers that a lot of people along his work route also wear helmets. Passing a shop window he makes eye contact with a girl decorating. She wears the same kind of new not fitted helmet as he did. The Norwegian oil adventure creates more jobs on land than at sea.
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