Aquamatic detergent is brand new to the Peruvian market. This meant our brand had a lot of catching up to do. If our competition had been making TV, Print and Radio work for years now, we would have to create awareness in a much more efficient way. In order for customers to think of our brand when doing laundry, we would have to be there when our customers were doing laundry.

Aquamatic detergent is brand new to the Peruvian market. This meant our brand had a lot of catching up to do. If our competition had been making TV, Print and Radio work for years now, we would have to create awareness in a much more efficient way. In order for customers to think of our brand when doing laundry, we would have to be there when our customers were doing laundry.

The Nose-Pins would serve as gifts to our customers but also as an incredibly effective way to generate daily awareness and brand loyalty to Aquamatic's irresistible fresh scents, making our brand a household name in the process.