Cannes Lions
ALMAPBBDO, Sao Paulo / VOLKSWAGEN / 2013
Overview
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Credits
Description
BRIEF
Promote Tiguan, Volkswagen's off-road, on social networks.
IDEA
Create a hotsite based on the famous error 404 page, but with slightly different copy. When the user reads the entire content of the site, he or she realizes that Tiguan has left the page out of its own accord.
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12 items