We teamed up with Internet superstars, Walk Off The Earth, recorded three different versions of their song, “Gang of Rhythm”, and made an interactive three-in-one music video on YouTube. Annotation buttons embedded in the video let users jump seamlessly between three versions of the song without missing a beat. Each song corresponded with a different Beetle personality, and users could choose between ‘Playful’, ‘Soulful’, and ‘Powerful’ versions. The interactivity allowed our audience to explore the different models in a unique and fresh way.

The objective of the project was to drive awareness and engagement with the launch of three new Beetle models and, to this end, it was a great success. The Beetle 3-Track video earned 1,187,903 combined views on two YouTube channels, for a total of 3,444,918 minutes of viewing time. The average viewer stays for 2:54. An additional 1.5 million impressions came through PR and social media.