Cannes Lions

Not Like Us

PUBLICIS, New York / DOCTORS OF THE WORLD / 2017

Film

Overview

Entries

Credits

Overview

Description

The film challenges misconceptions about the Syrian refugees.

We open on a white screen. A common misconception is typed on: They’re Not Like Us.

We cut to Syrian refugees speaking to camera and sharing who they are: a husband, a brother, a mother who wants a normal life.

We cut back to white. Another misconception is typed on screen: They’re All Terrorists. Additional Syrian refugees speak to camera, sharing their professions: a psychologist, a translator, a child who hopes to one day be a teacher.

Finally, the last misconception is typed on screen: They Should Go Back to Where They Came From. Followed by footage of destroyed Aleppo.

Our title fades in: They didn’t choose to be refugees. Why are we choosing to let them die?

Followed by our logo and tagline: Doctors of the World. Indifference is a disease.

Similar Campaigns

12 items

Shortlisted Cannes Lions
Skins of Peace

TBWA\RAAD, Dubai

Skins of Peace

2018, AMNESTY INTERNATIONAL

(opens in a new tab)