Cannes Lions
RED PEPPER, Ekaterinburg / KOLTCO URALA BANK / 2013
Overview
Entries
Credits
Execution
On each banknote there was a message, saying that they can lose money too someday. And they should use 'Green card' not to face this problem. This happened to be a great motivation to start a new bank product too.
So, in both cases if people were honest and gave money back, and if they preferred to keep lost money - they received a direct brand message.
Outcome
Results:
$1,500 cash invested into non-cash shopping.
Thousands of mall visitors participated in this trick.
Brand awareness increased by 38%.
Selling of credit cards increased by 112%.
Similar Campaigns
6 items