We needed to show in a print campaign, where there are still many news readers of newspapers and magazines, that with CNN you don't miss anything happening in the world and thus, you can follow and understand all the facts much better.

In a simple, direct, and visual way, we brought important events that happened in the world. But with an extra layer that makes people stop and look longer at the ad. When they realize what truly carries the image, a click happens, clearly reinforcing our new concept: Nothing Goes Unnoticed. An invitation to stay informed about everything that happens by watching those who show everything.