Cannes Lions
Z+, Sao Paulo / SUBARU / 2011
Overview
Entries
Credits
Outcome
Out of 200 people who received the piece, 78 contacted the dealership for more information about the car. During the months that followed the campaign Subaru got 30% of sales increase. The piece has also generated enough word-of-mouth. We added a fun and cool image to the brand, turning a simple direct mail in a fun design piece.
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